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1940's Vitality Shoes Countertop Signs


We found a small cache of easel-back signs from a Portland, Maine shoe store in a home located not far from the downtown shopping area. The 1940's cardboard signs advertised the features of Vitality Shoes. They are quite austere in design as befits the mood of a nation at war. The yellow signs with red lettering measure 5.25" wide x 9.25" tall. The green signs with dark blue lettering are 6" wide x 9.75" tall. Some of them are lightly soiled but they remain interesting examples of 60 year old point-of-purchase advertising.

Price is $15.00 each or 2 for $25.00

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