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Agfachrome Film for Color Slides Advertising Display Photographs


Little boy with red helmet. 19" w x 23" h. Ink marks, paint spatters, tear on upper edge. (Stock number 003agfa01) $25.00

Little girl with polka dotted sunsuit and hat. 19" w x 23" h. Tear on upper edge, nibble on lower right corner, holes. (Stock number 003agfa02) $25.00

Large imposing building being viewed by people in sail boats in the foreground. 22.5" w x 19" h. Tack holes, upper right corner nibbled. (Stock number 003agfa03) $25.00

Attractive young woman sits on the well in the center of a small European village. 18.75" w x 21.25" h. Tack holes, tear along lower edge, small amounts of paper loss, corner nibbles. (Stock number 003agfa04) $25.00

Tulips and pear blossoms, a harbinger of spring. 18.75" w x 22" h. Staple holes, nibble on lower right corner. (Stock number 003agfa05) $25.00

Not so long ago photography meant film and film meant either Kodak, Agfa or Fuji. Kodak (Great Yellow Father) dominated the market. But German made Agfa and Japanese made Fuji began to make inroads into the U.S. market after World War II. Serious and discerning photographers would choose a specific brand so that the distinctive color prejudice of that brand would enhance the quality of the subject being photographed. Agfa film was noted for the saturation of its red tones. Because color film for amateur use was relatively expensive compared to black and white many photographers used color slide film. In this way they could save the cost of printing and have an excuse to torture guests with a slide show of their latest trip.

We believe these advertising display photographs were produced in the 1950's. Photo stores were provided with the pictures, the labels with the name of the product, Agfachrome for color slides, and a cutout of the box of film. The stores exhibited these pieces on their walls to enhance sales, for decoration and inspiration. Our selection includes children, always a favorite topic, a landscape, a cityscape and a quasi artistic picture of flowers. They vary somewhat in size but are approximately 20" x 22" They are printed on lightweight cardboard and have staple and thumbtack holes, bent corners, paper loss, some warping and other maladies of age.


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