London Underground Posters - Covent Garden by Tube
The London Underground pioneered the practice of using the
poster as an advertising medium to encourage and increase ridership.
Cultural, historical and entertainment destinations were promoted.
As the Underground expanded posters were used to encourage house-hunters
to move to the newly developed areas on the rural fringes of London.
During the First World War the poster took on a propaganda function.
Posters encouraged men to join the armed services. Posters of
bucolic English scenes were sent to soldiers on the front as a
reminder of home. The Twenties and Thirties were periods of rapid
expansion of the system. Similarly the quantity and quality of
Underground posters kept pace. The Underground Group became a
patron of the arts and embraced an astonishing range of graphic
styles that were developing at the time. The Second World War
put an abrupt halt to leisure and unnecessary travel. The posters
were then used to provide information and to maintain the morale
of both passengers and staff. The tradition has continued. In
more recent years the posters have returned to their initial purpose
of promoting recreational, educational and historical venues.
Our "Covent Garden" poster by Elizabeth Baranov, printed
on glossy medium weight paper, portrays the splendid architecture
of the building as well as the stands offering all manner of goods
for sale. It was commissioned by London Underground in the 1970's
or 1980's. It measures 16.25" wide x 22.25" high and
is in excellent condition. (Stock number 003CoventGarden) $45.00
SOLD
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